Category Archives: Facebook

Still think Facebook is a Fad?

If you are dealing with skeptics questioning whether social networking is worthwhile for your organization, maybe this post (and the Washington Post article that inspired it) will help you make your case. From yesterday’s Washington Post: In 2010, Facebook pushed past Google to become the most popular site on the Internet for the first time, according [...]
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If you’ve got one of these…

…why would you not get a Facebook page for your business or organization? Here are four reasons why a Facebook page is better than a Yellow pages ad, and why it’s not even a close call. A Yellow Pages ad is expensive. A Facebook page is free. A Yellow Pages ad typically has a distinctive [...]
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Facebook 140: @ is where it’s @

Those who have used Twitter are familiar with the @ lingo: When you put @username (e.g. @LeeAase, @MayoClinic, @MeredithGould) in a tweet, you are replying to or mentioning that Twitter user in the public space. Facebook developed similar functionality several months ago, but I have to confess I haven’t used it as much or as [...]
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Facebook for Business: The Video

A week ago today I participated in a Rochester Chamber of Commerce seminar on Facebook for Business. I led off the discussion and then took lots of notes from Alan De Keyrel’s keynote presentation, which I summarized in this post. Now Alan’s company has posted the video from the event so you can see it [...]
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Facebook 240: 5 Steps to Customizing Your Facebook Page

In my post last Friday from the Facebook for Business seminar, I reported some recommendations from Alan De Keyrel, a friend from Rochester who was the keynote speaker. Among Alan’s suggestions was that organizations with Facebook pages should create a custom landing tab for their visitors, so that you don’t “just dump them on your [...]
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