Category Archives: Health Care

Where’s Lee?

This isn’t an allusion to my travels; I’m staying in Minnesota for the whole month, with no trips scheduled until February. It’s about this video we did through our Mayo Clinic Center for Social Media, in cooperation with our colleagues in the Office of Women’s Health and our cardiology group. I wrote the lyrics to [...]
Also posted in video | Tagged , , , | 1 Comment

Meredith Gould Goes National

I’ve known Meredith Gould for about three years, and met her in real life a little over two years ago, at which time I discovered that she is a great humanitarian. Meredith also has been a great advisor as we established the Mayo Clinic Center for Social Media, and in advance of her visit to [...]
Posted in Health Care | 2 Comments

My ABC National Radio Appearance

Instead of the American Broadcasting Company, it’s the Australian Broadcasting Company, and from an interview I did while in Sydney last week for the HARC Forum. The interview was for The Health Report, with Dr. Norman Swan. We had a lively conversation, and I enjoyed getting to speak with Dr. Swan about our Mayo Clinic [...]
Also posted in New Media | Tagged , , , | Leave a comment

New Mayo Clinic Heart Health Campaign

Today at our Mayo Clinic Social Media Summit, which we have produced in collaboration with Ragan Communications, we launched a new awareness campaign about heart health. Here is the story behind the project (including the back story behind the video.) This video is the cornerstone of the campaign: We also have a Facebook app on [...]
Posted in Health Care | Tagged , , , | 2 Comments

Studying a Rare Disease with Dr. Tweet

In the last few months I have had an exciting opportunity to be part of a Mayo Clinic project using social networking tools to assist in the study of a rare disease, and last week we reached a milestone with publication of a study in Mayo Clinic Proceedings. One of our key team members is [...]
Also posted in Social Media | Tagged , , , , , , , , | 1 Comment
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    Lee Aase

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