Previewing the Mayo Clinic #ScopeScope

I’m getting a colonoscopy next Tuesday morning, and I hope it will encourage many others to get screened for colorectal cancer too.

Mayo Clinic will be broadcasting the procedure live on Periscope in an interactive event we’re calling the #ScopeScope.

I hope you’ll participate (the links at the bottom of this post give more info and three concrete ways you can help spread the word), but first some background:

  • Colorectal cancer is one of the leading cancer killers, claiming about 50,000 lives per year in the U.S. alone.
  • It’s also among the most preventable or curable cancers with appropriate screening. Finding and removing precancerous polyps keeps them from turning into cancer, and catching cancers earlier improves survival.
  • Colonoscopy is one of several good screening options.
  • Everyone over age 50 should be screened, and if you have a family history or other risk factors it should start earlier. Discuss timing with your doctor.

Why Periscope?

Periscope is a live video streaming mobile application owned by Twitter, and we’ve had a Mayo Clinic channel since June. If you’re not familiar with Periscope, here’s video from a broadcast I did yesterday, describing what we’re doing in the #ScopeScope:

With the Periscope mobile app (available for iOS or Android), you can comment and ask questions, provide feedback and share on other social networks.

You can still watch a Periscope broadcast without the app, but you can’t interact. So you’ll get the best experience if you install it.

Here are a few background links:

Three Concrete Ways You Can Help

  1. Go to the event page we’ve created on Facebook, indicate your attendance, and invite your friends. Especially those you know or suspect are 50 or older.
  2. Share this post on Facebook, Twitter and LinkedIn now, and
  3. Watch for the Tuesday morning announcements on Twitter and Facebook that the #ScopeScope is starting, and share those with your networks, too.

I welcome your ideas for how we can have the most impact through this project. Please leave your comments below, or share them by email through my contact form.

 

 

 

Joining Patients in their Online Health Journeys

I’m in Atlanta this morning for the DTC Perspectives Hospital Marketing National conference, but I’m only going to be talking about marketing in a secondary sense.

My 45-minute talk is entitled “How Individuals Can Use Social Media to Advocate for their Own Health.”

Here are my slides:

For those interested in further interaction, please check out our Mayo Clinic Center for Social Media and Social Media Health Network (SMHN).

And if you’ve had visiting Australia on your “Bucket List” you may want to also consider our First International Healthcare and Social Media Summit in Brisbane, Sept. 1-2, 2015.

Using Social Media to Enhance Outreach and Engagement for Latino Communities

I’m in Washington, D.C. today for the 19th Annual Conference of the National Hispanic Medical Association, where I was invited to represent Mayo Clinic on a Health Technology panel.

Daniel Turner-Lloveras, M.D. is the moderator, and my fellow panelists include

  • Victor Dominguez, M.D., Medical Director, Centers for Family Health Community Memorial Health System, Camarillo, CA
  • Russell Bennett, Vice President, Latino Health Solutions, United Healthcare, Cypress, CA
  • Antonio Linares, M.D., Regional Vice President, Medical Director, Anthem Blue Cross – Health and Wellness Solutions, Walnut Creek, CA

I’ve uploaded my slides to Slideshare.net and embedded them below. I would welcome your questions and comments.

Global Call for #StrongArmSelfies

As we announced in late January, Mayo Clinic is working with the patient advocacy group Fight Colorectal Cancer on its #StrongArmSelfie campaign to promote awareness and appropriate screening.

The campaign officially kicked off last week at NASDAQ, and Mayo Clinic is among those featured in rotation on its JumboTron in Times Square

The next release in the campaign is our music video of “Stronger Than That,” the anthem written and performed by @FightCRC advocate and Nashville recording artist Craig Campbell. Here’s a video from @FightCRC with some background on the song:

Our Mayo Clinic video, which we’ll be releasing next week, features video of Mayo Clinic employees doing the #StrongArmSelfie and some fun surprises, along with images of #StrongArmSelfie social media posts from others around the world.

That’s where you come in:

We’ve got some great images already, but we’d like to include more that SCREAM global/international. I’m thinking it would be excellent to have #StrongArmSelfies taken in front of highly recognizable landmarks such as:

  • The Sydney Opera House
  • The Eiffel Tower
  • Big Ben
  • The Great Pyramid of Egypt
  • The Leaning Tower of Pisa
  • The Golden Gate Bridge
  • The Grand Canyon
  • Others (you get the picture)

Or rather, we’d like to.

If you can, in the next few days, please post your photo flexing in front of some highly recognizable landmark. This could be just the ticket for inclusion in the “Stronger Than That” video we’re releasing next week.

And even if you can’t get in front of a landmark, or if your photo isn’t selected, it still helps raise awareness of the need for colorectal cancer screening and raises $1 from Bayer Healthcare to support Fight Colorectal Cancer.