I hope you’ll participate (the links at the bottom of this post give more info and three concrete ways you can help spread the word), but first some background:
Colorectal cancer is one of the leading cancer killers, claiming about 50,000 lives per year in the U.S. alone.
It’s also among the most preventable or curable cancers with appropriate screening. Finding and removing precancerous polyps keeps them from turning into cancer, and catching cancers earlier improves survival.
Colonoscopy is one of several good screening options.
Everyone over age 50 should be screened, and if you have a family history or other risk factors it should start earlier. Discuss timing with your doctor.
I just saw this ad on TV, so I thought it would be helpful to illustrate what we’re not looking for:
We’re offering a chance to work with a great team for one of Fortune magazine’s Best Places to Work. Joining the Mayo Clinic Communications Division was the best career decision I’ve made.
If you have a related degree, at least three years of relevant experience and are excited about the chance to help Mayo Clinic and the broader health care community use social media tools to improve health care, promote health and fight disease, we’d love to have you apply.
If you know someone else who would be great for the job, please pass the posting along.
The next release in the campaign is our music video of “Stronger Than That,” the anthem written and performed by @FightCRC advocate and Nashville recording artist Craig Campbell. Here’s a video from @FightCRC with some background on the song:
Our Mayo Clinic video, which we’ll be releasing next week, features video of Mayo Clinic employees doing the #StrongArmSelfie and some fun surprises, along with images of #StrongArmSelfie social media posts from others around the world.
That’s where you come in:
We’ve got some great images already, but we’d like to include more that SCREAM global/international. I’m thinking it would be excellent to have #StrongArmSelfies taken in front of highly recognizable landmarks such as:
The Sydney Opera House
The Eiffel Tower
The Great Pyramid of Egypt
The Leaning Tower of Pisa
The Golden Gate Bridge
The Grand Canyon
Others (you get the picture)
Or rather, we’d like to.
If you can, in the next few days, please post your photo flexing in front of some highly recognizable landmark. This could be just the ticket for inclusion in the “Stronger Than That” video we’re releasing next week.
And even if you can’t get in front of a landmark, or if your photo isn’t selected, it still helps raise awareness of the need for colorectal cancer screening and raises $1 from Bayer Healthcare to support Fight Colorectal Cancer.