Contact the Chancellor
You can reach me by using the contact form on the About Me page.
Subscribe to SMUG
Category Archives: Marketing
ISHMPR Presentation in Sun Valley
Idaho has one of the unique state associations for hospital or health care marketing and public relations. It actually has a vowel in its acronym, unlike Florida (FSHMPRM), Wisconsin (WHPRMS) and Minnesota (MHSCN). But then again, they don’t really have a choice since their state begins with a vowel. Here are the slides I’m showing [...]
Also posted in Conferences, Health Care, Social Media Tagged Blogs, Facebook, Health Care, healthcare, ISHMPR, Lee Aase, Social Media, Twitter, wordpress, YouTube Leave a comment
Lee Odden Interview
I was honored last week to have a chance to be interviewed by Lee Odden, a fellow Minnesotan with a cool first name who also has one of the top PR, marketing and SEO blogs. Here is one of his 10 questions, along with my answer, published this morning in his post, “Social Media Interview: [...]
Posted in Marketing Tagged Lee Aase, Lee Odden, MacGyver, Marketing, Social Media, socialmedia, TopRank Leave a comment
The Danger of “Core Competence”
Among the books I’ve been devouring recently is The Innovator’s Solution: Creating and Sustaining Successful Growth by Clayton Christensen. (I highly recommend it!) As I was listening to the unabridged audio version, the following statement — though read in the same measured tones as the rest of the tome — screamed its relevance: Core competence, [...]
Also posted in Book Reviews, Social Media Tagged advertising, Clayton Christensen, Core Competence, Innovator's Solution, Marketing, Newspaper, PR, Radio, Social Media, TV Leave a comment
Introducing the SMUG Bookstore
Over the last couple of years I have done several book reviews on this site, and have typically included a link to the book featured on Amazon.com, so SMUGgles interested in reading for themselves could conveniently order it and get what is likely the lowest price available. But on Saturday I got the idea of [...]
“Quality” in Media = Usefulness