Category Archives: New Media

My ABC National Radio Appearance

By Lee Aase | Published: November 14, 2011
Instead of the American Broadcasting Company, it’s the Australian Broadcasting Company, and from an interview I did while in Sydney last week for the HARC Forum. The interview was for The Health Report, with Dr. Norman Swan. We had a lively conversation, and I enjoyed getting to speak with Dr. Swan about our Mayo Clinic [...]
Also posted in Health Care | Tagged , , , | Leave a comment

“Quality” in Media = Usefulness

By Lee Aase | Published: February 27, 2010
Advertising Age had an interesting article Wednesday – “Lowered Expectations: Web Redefines ‘Quality’” – regarding the challenges big media conglomerates have in a world in which publishing has been democratized. Here a couple of relevant excerpts: Publishers from The New York Times to Condé Nast to NBC have been arguing for years that, ultimately, demand [...]
Also posted in advertising, Marketing, News Media | Tagged , , | Leave a comment

Guy Kawasaki Social Media Interview

By Lee Aase | Published: June 23, 2009
I was honored a few weeks ago when someone I greatly admire, Guy Kawasaki, did a blog post highlighting one of my presentations about Mayo Clinic’s use of social media on the American Express Open Forum. Apparently he had seen it on Slideshare.net and thought it was worth passing along. I’ve been a fan of Guy’s [...]
Also posted in Health Care, Social Media | Tagged , , , , , , | 1 Comment

Chapter 11 = 11 Cents Per Share for Sirius XM

By Lee Aase | Published: February 12, 2009
They aren’t the only ones filing for bankruptcy lately, but it’s interesting that even a “new media” company like Sirius XM satellite radio is contemplating seeking relief from creditors:  Sirius XM Radio Inc. has hired advisers to prepare for a possible bankruptcy filing, which could come in days, according to a news report.  The New [...]
Posted in New Media | Tagged , , , , , | Leave a comment

blogtalkradio Interview on Sharing Mayo Clinic

By Lee Aase | Published: January 30, 2009
I had the pleasure this morning of doing an interview with John C. Havens on BlogTalk Radio, on his Transparency program. It was live Web radio, but with the segment now posted here. We talked at length about some of the stories on Sharing Mayo Clinic, which launched a week ago yesterday. Give it a [...]
Also posted in Blogging | Leave a comment

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