Category Archives: News Media

BP Oil Spill: Hospital PR Case Study

I had a nice opportunity to talk this week with Taslin Alfonzo, who does media relations for a Louisiana hospital that has treated workers involved in the BP oil spill cleanup. She mentioned a story in which her hospital had made national network news, and that her SMUG training had played a role, so I [...]
Also posted in Social Media, video | 7 Comments

Manual Spam

When I’m advising people in how to get started with social media, I frequently tell them to just act naturally, like they would in a face-to-face interaction. Others have said you should act like you’re at a social gathering. Just as you wouldn’t walk into a crowded room and start talking incessantly about yourself, don’t [...]
Posted in News Media | 6 Comments

Tweets on the Times: “Getting” Social Media, or Not?

While I generally don’t like the dismissive attitude embodied in the assertion that a person or organization doesn’t “get” something, a couple of recent tweets relating to the New York Times and social media make me at least ask the question. As I was checking my Tweetdeck on the bus this morning, I noted this [...]
Also posted in Blogging | Tagged , , , , , | Leave a comment

Cowans Make the News

Marlow and Fran Cowan, the elderly couple from Ankeny, Iowa whose piano duet at Mayo Clinic has gone “viral” in the last year (to the tune of more than 6.6 million views to date on YouTube), were the subjects last night of an extended feature on KARE TV in Minneapolis-St. Paul: The Minneapolis Star Tribune [...]
Also posted in video | Tagged , , , , , , | Leave a comment

“Quality” in Media = Usefulness

Advertising Age had an interesting article Wednesday – “Lowered Expectations: Web Redefines ‘Quality’” – regarding the challenges big media conglomerates have in a world in which publishing has been democratized. Here a couple of relevant excerpts: Publishers from The New York Times to Condé Nast to NBC have been arguing for years that, ultimately, demand [...]
Also posted in advertising, Marketing, New Media | Tagged , , | Leave a comment
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