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Category Archives: SMUG
Thesis 4: Social Media are the Third Millennium’s Defining Communications Trend
I don’t think this should really need lots of discussion and proof. In the era of Gutenberg and Luther, only the most profound works could be published via the printing press. Thus Luther’s 95 Theses and other works of eternal significance were candidates for mass distribution. Not much else was considered worthy of the expensive [...]
Also posted in 35 Theses, Blogging, Social Media Tagged 35 Theses, 95 Theses, broadcasting, Gutenberg, Lee Aase, Luther, Marconi, Martin Luther, Mass Media, printing press, SMUG, Social Media 4 Comments
Thesis 10: Social Media Can’t Make Up for Bad Products or Poor Service
Social media are not the panacea for all that ails the relationship between organizations and their customers or other stakeholders. If you treat people badly, they now have not only the opportunity to take the story public, which they always had, but also the ability to tell the story themselves instead of having to rely [...]
Also posted in Social Media, Uncategorized Tagged 35 Theses, Dave Carroll, Lee Aase, SMUG, Social Media, United Breaks Guitars Leave a comment
Is SMUG on your first page of Google results for smug?
When I tell people how to find SMUG, I usually tell them to search for Lee Aase in Google, or alternatively SMUG U. When you do that, SMUG shows up as the top search result. Previously, when I just searched for SMUG, our beloved university seemed to show up on the third or fourth page [...]
Also posted in Blogging, Social Media Tagged Google, Lee Aase, SMUG, Social Media University Global 7 Comments
Social Media 401: Vince Muzik Case Study
I’ve known Vince Muzik for nearly four decades, ever since I took piano lessons from his mother, Jan. (Yes, my piano teacher was Mrs. Muzik.) But it gets even better: Vince’s father, Conrad, was the Austin High School band instructor, so when I played trombone (until 9th grade) my instructor was… Mr. Muzik. Vince’s love [...]
Also posted in Personal Tagged blog, Cleveland Plain Dealer, College Football, Cretin-Derham Hall, Facebook, football, Jim Tressel, Lee Aase, NCAA, Seantrel, Seantrel Henderson, SMUG, Social Media, Sports Illustrated, Twitter, Vince Muzik, YouTube 4 Comments
Ruth LaGue, Associate Professor of Graphic Arts – SMUG