video | Social Media University, Global (SMUG)

Christmas, The Little Mermaid and the Power of the Flip

SMUG has been observing our Christmas recess (although newer SMUGgles are certainly welcome to explore some of the existing curriculum) as the Chancellor’s family has been celebrating our Savior’s birth. The regular curriculum development will resume Monday.

We’re about to begin Day 3 of our Christmas gatherings, with Lisa’s side of the family joining us here at Old Main. Last night we were at my parents’ place with the Aase clan, and on Christmas night we had our six kids, our “adopted” son Jeff, and our granddaughter, Evelyn here to open presents. Here’s a picture of Evie and her Grandma Aase:

Evie’s Dad, my son-in-law Kyle, deserves a special mention, for many reasons. We’re glad he’s been brought into Rachel’s life (and therefore ours), and that he will be starting seminary classes next month. For SMUGgles, this relationship between Kyle and Rachel is an illustration of the power of social media, as they met through Facebook. So in some sense, Evelyn is here today because Mark Zuckerberg decided to start a social networking platform.

Kyle inadvertently demonstrated the power of another tool in social media, the Flip video camera, on Christmas night as Rachel unwrapped a gift — a Little Mermaid songbook — from her sister, Rebekah:

[youtube=http://www.youtube.com/watch?v=gqO2rBlCepM]

As I’ve said previously, one of the main benefits of the Flip is that you can always have it with you, and so therefore you are much less likely to miss capturing that priceless memory.

This is Exhibit A!

This video may yet make its way to Facebook, where Kyle can be tagged so that all of his 926 friends can see his musical expression. Somehow, I think Kyle’s brothers and sisters-in-law will take care of that. In the last couple of weeks, I’ve uploaded some video highlights of their youth directly to Facebook so their friends can see them. And because Facebook now defaults to sharing video with everyone (although it lets you limit who sees them), I think you SMUGgles can see them too (and I’d be interested in having you confirm in the comments below.)

Here’s one of my son, Jake, in which he shows immense bravery (at least for a few seconds) after suffering a foot injury, and another in which he displays an interest in botany.

Here’s Ruthie giving her newborn brother Joe “a swoppy kiss.”

And here are Ruthie and Bekah (but mostly Bekah) singing one Sunday morning before church.

It’s time now to go make and capture some more memories, as the Wacholz clan is about to arrive.

Merry Christmas to all of you from all of us!

Dr. Seltman’s Opus

Among the reasons for my relatively lighter posting in the last few days is this video, which I produced (with some of my colleagues) to honor Kent Seltman, who celebrates his retirement from Mayo Clinic at a reception this afternoon.

[youtube=http://www.youtube.com/watch?v=ZjtCAmmT4h8]

Unlike the character played by Richard Dreyfuss, Kent not only left his influence within the lives of the people with whom he worked at Mayo. He actually did get to write his Magnum Opus. Kent is the author, with Leonard Berry, of Management Lessons from Mayo Clinic: Inside One of the World’s Most Admired Service Organizations. You can read a review here.

Flip Video of High School Sports

The Flip video camera, which SMUGgles know I like a lot, does a reasonably decent job of capturing video of sporting events, as long as they’re in a relatively small venue.

Here’s video I shot last night, of my daughter’s high school basketball team in their home opener. They won the game 68-40.

[youtube=http://www.youtube.com/watch?v=q1eyB-OsUnE]

If you click through to view the video directly on YouTube (instead of embedded), you can choose “Watch in High Quality,” which is a significant improvement.

Maybe for the next game I’ll try a tripod with the Flip. I really like how it saves time in digitizing though, as compared with shooting miniDV and having to import the tape. Being able to just copy the files to the hard drive and import into iMovie instead of playing an entire tape to digitize and import cuts the production time roughly in half.

Here, for comparison, is a video I shot last year with a Panasonic MiniDV camera. I’m not sure what my encoding settings were (probably not very good), but the video I shot with the Flip seems to compare favorably with this:

[youtube=http://www.youtube.com/watch?v=DEz2iW8d0p0]

Given its relatively non-existent zoom (it only goes to 2x, and that’s a digital zoom, not optical), you need to be pretty close to the action to get decent game video with a Flip. But given its speed and ease of use, I think the quality is acceptable (provided you keep your finger from creeping into the viewfinder.)

Social Media Sends Marketing Back to the Future

Below is an interesting video my wife discovered this morning, and it highlights why continuing education through institutions like SMUG is so important. One of the interesting segments says:

The top 10 in-demand jobs in 2010…did not exist in 2004. We are currently preparing students for jobs that don’t yet exist…using technologies that haven’t been invented…in order to solve problems we don’t even know are problems yet.

I don’t agree with everything in this video (for instance, how can they know what the top 10 in-demand jobs will be in 2010?), but in general it’s quite thought-provoking.

[youtube=http://www.youtube.com/watch?v=jpEnFwiqdx8]

Here are a few of the thoughts it provokes in me:

At least half of my job as it currently is structured didn’t exist in 2004. My title is “Manager, Syndication and Social Media.” The syndication part, providing medical news content for traditional media, isn’t new. But being a manager for social media (and the fact that we have a social media team at Mayo Clinic) is definitely a more recent development.

The pace of technological change is amazing, but in many ways it reverses some societal trends. Following widespread adoption of radio and TV (the timeframe of which is mentioned in the video) we entered a mass marketing era. Before that time, we were a society of smaller communities, and word of mouth and localized media were the most important ways of disseminating information. But mass media meant advertisers carpet bombed us with their messages because they could, and there was no way for us to really escape.

While in some ways the era of social media seems to be hurtling us toward a wild new world along with other technological innovations, in another sense it reverses some of those 20th century realities.

It’s never been easier for word-of-mouth messages to be distributed. For instance, I have a few hundred Twitter followers who will get a tweet about this blog post. If some of them decide to retweet it, they may pass it to thousands of their followers. And RSS, Facebook and Friendfeed (to name a few) are other ways the message will get distributed. RSS is the oldest of these technologies, and it first became widely available in 2003.

So with hundreds of millions of people able to make their thoughts potentially available to anyone in the world (for free), and with the social media tools making it easier than ever for friends to stay in touch and reconnect (and for people of common interests to congregate, regardless of geography), the mass media aren’t the only game in town anymore. Which is why we continue to see headlines like this one.

Word of mouth is free. As my friend Andy Sernovitz says, “Advertising is the price of being boring.” Or as Seth Godin puts it (I just downloaded one of his audio books), “Small is the new big.”

And that’s why SMUGgles will be ahead of the game; you’re preparing for and adapting to the changes that are happening, and seeing how these new tools can help you solve the problems you face in your work.

What thoughts does this video provoke in you?

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Seeing Care Through Our Patients’ Eyes

Dr. Thor Sundt, a Mayo Clinic cardiovascular surgeon, gave a great presentation about a video project our cardiac surgery division did, in which they followed a patient and his family with a video camera through their entire experience. I hope to post some excerpts from his talk in an update, but for now would invite you to check out this video he showed to illustrate the importance of careful observation.

Update: Here are some video highlights of his presentation. The video experiment is at about the 2:30 mark.

[youtube=http://www.youtube.com/watch?v=W0RNTPIO_n4]

Update 2: Here’s a video from Dr. Farris Timimi that gives more background on the “One Voice” program at Mayo Clinic, and the ideas behind it.

[youtube=http://www.youtube.com/watch?v=1wMeG7fxVYk]