Seven Steps to Promoting Transplant through Social Media

I’m in Pittsburgh for the 2008 Transplant Games, an event sponsored by the National Kidney Foundation “to demonstrate the success of transplantation, honor those who have given the gift of life, and call attention to the need for more organ donors.” I am accompanying a couple of staff members from the Mayo Clinic Transplant Center … Continue reading “Seven Steps to Promoting Transplant through Social Media”

Facebook Organ Transplant Group

Working in news media relations for Mayo Clinic, I’ve gotten to know Bob Aronson fairly well over the last seven years. He’s been a consultant for us, helping us work with physicians and scientists to make their points more effectively in news media interviews. With decades of experience in journalism, politics and consulting, Bob says … Continue reading “Facebook Organ Transplant Group”

Workplace Partnership for Life Webinar Slides

I’m doing a presentation early this afternoon for the Workplace Partnership for Life, a program that encourages organ donation campaigns. We will be hearing some case studies from other presenters, but I have been asked to share 15 minutes on “Using Social Media Wisely in a Health Care Setting.” Here are the slides I’ll be … Continue reading “Workplace Partnership for Life Webinar Slides”

Twitter + Facebook = Kidney Donation

Here’s an interesting story from the Minneapolis Star Tribune, which illustrates an interesting and unusual application of social media tools in health care and medicine: Chris Strouth needed a kidney transplant. He’d been on dialysis for months after Berger’s disease (which he called “Harold”) wreaked havoc on his renal system. So he tweeted about it, … Continue reading “Twitter + Facebook = Kidney Donation”

Social Media 210: Growing an Organ Donation Community

I’ve known Bob Aronson for nearly a decade, as I described here and here. As a heart transplant recipient, Bob is grateful for the additional years he has been given and has dedicated himself to promoting organ and tissue donation. And while his former career was in mainstream media relations, he’s taken to social media … Continue reading “Social Media 210: Growing an Organ Donation Community”