Check out this post from Chris Anderson, author of “The Long Tail.” It includes a video that, in a humorous way, points out how the media landscape is changing, and how the audience is no longer passively consuming what the networks are feeding.
While you’re there, you may want to check out other posts that reflect Anderson’s thesis, that while big hits will always be important, the non-hits collectively are becoming an important economic force. With costs of inventory becoming near zero for digital media, and costs of delivery near zero because of the internet, and with search making it easier for people to find what they want, it’s no longer economically necessary to provide programming designed to appeal to a mass audience.
(Via The Long Tail.)
…but likely one of a handful in my department at work. I think blogging could be a good way of sharing information with my team and with department leadership, and helping to call attention to interesting trends in news media and new media. My intent is for this to be a gathering place for information that will be useful to my colleagues.