Mayo Clinic Social Media Update

As I Tweeted earlier today, I had an opportunity this morning to provide an overview of Mayo Clinic’s social media activities to another division within our department. One of the things I enjoy about doing presentations like this is that as I update previous versions I can see where we’ve made progress in the intervening … Continue reading “Mayo Clinic Social Media Update”

YouTube 101: 7 Steps to Getting the Most Out of YouTube

In a way, this course isn’t completely necessary because: You’ve undoubtedly watched YouTube videos The interface in YouTube is so well designed that most people “get” it In fact, my daughter Rebekah just said, “Dad, you’re such a nerd. Seven steps to getting the most out of YouTube..who needs that?” But SMUG exists to provide … Continue reading “YouTube 101: 7 Steps to Getting the Most Out of YouTube”

SMUG Extension Class for LifeSource

Today I had the opportunity to do a presentation on social media for LifeSource, the non-profit organization that manages organ and tissue donation in Minnesota, North Dakota, South Dakota and parts of western Wisconsin. I had been asked to do this because of a presentation I had done for the Minnesota Health Strategy and Communications … Continue reading “SMUG Extension Class for LifeSource”


Blogging is one of the most powerful social media tools. For example, as you see in the graphic at the bottom of this page, it has enabled a Yahoo from Minnesota to found a global online University that’s on the first page of the Google rankings for social media university The planned list of courses … Continue reading “Blogging”

Using YouTube, Facebook to Promote Organ Donation

In my last post, I told about Bob Aronson’s dedication to spread the word about organ donation through social media, after having had a heart transplant in August. One of the things Bob’s done is start a Facebook group, where he’s inviting everyone affected by transplant to tell their stories. So whether you’re a transplant … Continue reading “Using YouTube, Facebook to Promote Organ Donation”