Press

Some of the news media stories or blog posts in which I have been quoted or featured:

• Advertising Age, June 28, 2010, “Health-Care Reform Stokes Spending by Top Hospitals, Clinics“
• USA Today, February 4, 2010, “The young prefer Facebook to blogging, Twitter.“
• KAAL TV, October 28, 2009, “Social Networking for Mayo Clinic.”
• Simple Marketing Blog, August 13, 2009, “Mayo Clinic’s Lee Aase: Simple Marketing in Action.”
• Information Week Healthcare, August 11, 2009, “Healthcare Providers Plug into Facebook, Twitter, YouTube.“
• Online Marketing Blog, August 3, 2009, “Social Media Interview: Lee Aase of Mayo Clinic.”
• Information Week, August 3, 2009, “Global CIO: Why CIOs Need The Transformative Power of Twitter.”
• Forbes.com, July 30, 2009, “How the Internet is Changing Health Care.”
• Rochester Post-Bulletin, July 20, 2009, “Social Media can help (or hurt) business“
• American Express Open Forum, June 23, 2009, “How to Use Social Media: An Interview with Lee Aase of Mayo Clinic” by Guy Kawasaki.
• Minneapolis Star Tribune, April 26, 2009: “Mayo turns to social media to reach out to potential patients“
• ABC News Good Morning America, April 16, 2009: “Why Doctors Are Tweeting During Surgery“
• myRaganTV.com, Lee Aase: Social media at The Mayo Clinic
• Marketwatch.com, May 27, 2009: “Health data proves contagious on social media“
• Austin American Statesman, April 20, 2009: “Companies find new ways to communicate with customers“
• Jacksonville Business Journal, January 20, 2009: “Health care meets social networking“
• Minnesota Monthly, May 2009: “Friending Mayo“
• Marketwatch.com, October 26, 2007: “Work gets personal when you enter the world of social networking“

For timely insights on applications of social media in the business and professional world, contact me via Twitter or email.

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