Tag Archives: 35 Theses

Life-Saving Video Goes Viral, Gets Press Coverage

By Lee Aase | Published: February 24, 2010
Last week, I got a direct-message tweet from Amber Smith (@AmberSmith), a reporter from Syracuse, NY. I had met Amber previously (because of Twitter) and we have interacted via Twitter, and she was tweeting because she had seen some chatter about one of our Mayo Clinic videos being among the most-tweeted videos on Twitter. It’s [...]
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The 36th Thesis

By Lee Aase | Published: February 9, 2010
Just as Martin Luther’s 95 Theses posted on October 31, 1517 on the church door at Wittenberg were not a comprehensive statement of his theology, the 35 Social Media Theses posted on the wall of SMUG 492 years later also were just a beginning of the discussion. So here for your reaction is the 36th [...]
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35 Social Media Theses (PDF)

By Lee Aase | Published: December 30, 2009
Ever since I posted the 35 Social Media Theses, 492 years after Martin Luther posted his 95, I have planned to put them in a one-page PDF, to make them more portable. Here is that document: 35 Social Media Theses (right-click and “Save as” to download.) Please feel free to make as many photocopies of [...]
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Thesis 20: Social media tools enable authentic communication if you don’t purposefully complicate things

By Lee Aase | Published: December 29, 2009
Among the most important benefits of social media tools are their ease of use. While updating a static Web site can be onerous, and video shooting, editing and distribution also can be complicated, the beauty of blogs, Flip cameras (or Kodaks) and YouTube is the nimble authenticity they bring to communication. Of course, it’s possible [...]
Posted in 35 Theses, Social Media | Also tagged , , , , , , | 1 Comment

Thesis 23: Everyone uses social media today

By Lee Aase | Published: December 21, 2009
The growth of social networking sites like Facebook and Twitter has been phenomenal, particularly in 2009. Facebook now boasts 350 million active users, while Twitter grew by more than 1,500 percent during 2008 – and then the growth really started to take off in 2009. Thesis 4 would be reasonable, I think, based on these [...]
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