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Tag Archives: 35 Theses
Thesis 10: Social Media Can’t Make Up for Bad Products or Poor Service
Social media are not the panacea for all that ails the relationship between organizations and their customers or other stakeholders. If you treat people badly, they now have not only the opportunity to take the story public, which they always had, but also the ability to tell the story themselves instead of having to rely [...]
Posted in SMUG, Social Media, Uncategorized Also tagged Dave Carroll, Lee Aase, SMUG, Social Media, United Breaks Guitars Leave a comment
Thesis 2: Social Media Tools Overcome Inertia
Note: This post is part of a series providing fuller discussion for my 35 Social Media Theses. I welcome your feedback and comments to challenge and improve them. In Thesis 1, I discussed how social media really aren’t completely new, since air was the original social medium. This leads us, however, to what is new: [...]
Posted in 35 Theses, Philosophy, SMUG, Social Media Also tagged Facebook, Lee Aase, Mayo Clinic, SMUG, Social Media, YouTube 1 Comment
Thesis 1: Air was the original social medium
[ratings] Note: This post is part of the 35 Social Media Theses series, providing amplification and an opportunity for discussion of one of the theses originally posted on Reformation Day 2009. In one sense, as I will argue in Thesis 4, the social media revolution is historic. But the fundamental issue to understand about social [...]
Nailing 35 Theses to the Wall
As I mentioned yesterday, it was 492 years ago today that Martin Luther nailed his 95 Theses to the door of Castle Church in Wittenberg. The official title was “Disputation of Doctor Martin Luther on the Power and Efficacy of Indulgences” and its viral spread led to the Protestant Reformation that has had seismic effects [...]
Posted in 35 Theses, Philosophy, Social Media Also tagged 95 Theses, Did You Know, Lee Aase, Luther, Martin Luther, Shift Happens, Social Media, Social Media Revolution 3 Comments
Thesis 4: Social Media are the Third Millennium’s Defining Communications Trend