Tag Archives: Advertising Age

Advertising Age, Hospital Marketing and Social Media

By Lee Aase | Published: June 29, 2010
Advertising Age has an article this week in the print edition about hospitals, advertising, marketing and social media, and relates it all to health reform. I was glad to get to talk with the writer, Rich Tomaselli, last week to discuss some of the things we’re doing at Mayo Clinic, and our philosophy relating to [...]
Posted in advertising, News Media, Social Media | Also tagged , , , , , | 12 Comments

“Like” is the new Black

By Lee Aase | Published: April 1, 2010
[ratings] A couple of changes made or announced this week suggest that “Like” and the associated thumb icons will become the standard for ratings. First, Facebook announced that it will no longer be using the “Become a Fan” lingo for users to indicate affinity for Pages. Instead of becoming a Fan of Mayo Clinic on [...]
Posted in Facebook, video | Also tagged , , , , , , | 1 Comment

“Quality” in Media = Usefulness

By Lee Aase | Published: February 27, 2010
Advertising Age had an interesting article Wednesday – “Lowered Expectations: Web Redefines ‘Quality’” – regarding the challenges big media conglomerates have in a world in which publishing has been democratized. Here a couple of relevant excerpts: Publishers from The New York Times to Condé Nast to NBC have been arguing for years that, ultimately, demand [...]
Posted in advertising, Marketing, New Media, News Media | Also tagged , | Leave a comment

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