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Tag Archives: advertising
Wisconsin AAF Presentations
I have the pleasure today of doing presentations in Green Bay and Madison, Wisconsin for local chapters of the American Advertising Federation. Here are my slides for the breakfast presentation in Green Bay and the noon luncheon in Madison. You can follow (or contribute to) the Twitter discussion at #AAFWI. American Advertising Federation Presentations View [...]
The Danger of “Core Competence”
Among the books I’ve been devouring recently is The Innovator’s Solution: Creating and Sustaining Successful Growth by Clayton Christensen. (I highly recommend it!) As I was listening to the unabridged audio version, the following statement — though read in the same measured tones as the rest of the tome — screamed its relevance: Core competence, [...]
Posted in Book Reviews, Marketing, Social Media Also tagged Clayton Christensen, Core Competence, Innovator's Solution, Marketing, Newspaper, PR, Radio, Social Media, TV Leave a comment
Book Review: What Would Google Do?
I’m almost done listening to the Audible version of Jeff Jarvis’ new book, What Would Google Do? I’ve long been a reader of Jeff’s Buzzmachine blog, and so had eagerly anticipated his book. I wasn’t disappointed. As a former media critic for People and the founding publisher of Entertainment Weekly, Jeff knows “old media” and has been thinking [...]
Posted in Book Reviews Also tagged Boston Globe, Buzzmachine, Google, Jeff Jarvis, New York Times, What would Goggle Do, wwgd 4 Comments
Facebook Pages Get a Major Upgrade
Facebook’s Pages program for businesses and other organizations got a major upgrade this afternoon with the implementation of changes that make pages much more like a personal profile. In fact, I think they are now calling pages “Public Profiles.” And I have added emphasis below to Facebook’s description of what I think is the most [...]
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