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Tag Archives: advertising
Chancellor RAQ: Creating Facebook Pages
This is the start of a new occasional feature at SMUG, in which we’ll answer publicly some of the questions that are sent via e-mail. I thought about calling these FAQs, but a question doesn’t need to be asked frequently to be worth sharing the answer publicly. It could be that others just haven’t thought [...]
Posted in Chancellor RAQs, Facebook Also tagged brands, Facebook, fan pages, Pages, Social Media, socialmedia Leave a comment
The Black Magic of Compounded Newspaper Losses
It hasn’t been a good decade for newspapers, but the last month has been especially bad. See Howard Kurtz’s late-May column about the more than 100 Washington Post journalists taking buyouts. Sam Zell is cutting 500 pages of news per week from his 12 Tribune Company papers, moving to a 50/50 split of advertising and [...]
Posted in News Media Also tagged Circulation, Clay Shirky, New York Times, Newspapers, Revenue, Star Tribune, Washington Post Leave a comment
Why Every Business Should Use Facebook
As I previously mentioned, I had an opportunity a couple of weeks ago to distill my thoughts on the business benefits of Facebook for an article Julie Sartain was writing for Computerworld. It was a really useful exercise for me, and an opportunity to encapsulate what I’ve learned in the 10 months or so since [...]
Posted in Facebook, Internet, New Media, Social Media Also tagged business, Collaboration, Facebook, intranet, Social Media, social networking, Social Networks, socialmedia, word of mouth 4 Comments
Facebook Page as White Pages Listing
Note: This is the required reading for Facebook 221, part of the Facebook major track for Social Media University, Global (SMUG). More information about SMUG and the homework assignments for this course are at the bottom of this post. ==== I have written previously about Facebook Pages being like a free multi-media Yellow Pages listing. [...]
Posted in advertising, Facebook, Marketing, SMUG Also tagged business, directories, Facebook, Google, Groups, Pages, search optimized, SEO, SMUG, White Pages, Yellow Pages Leave a comment
New York Times: “Junk” or Barely Above