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Tag Archives: ALI Conference
The Parable of the Bagel
Once upon a time there was a guy. Let’s call him Lee, because that was his name. Lee was attending a great conference in San Francisco, where he learned a lot about using Social Media for Internal Communications. On the third day of the conference, when he arrived for breakfast he found that: The continental [...]
IBM and Second Life
I can’t stay for the entire afternoon session being led by Cheryl Contee of Fleishman Hillard, but here’s a video she showed to start her presentation: http://youtube.com/watch?v=5ly4LIxzGZM
Posted in Conferences Also tagged Cheryl Contee, Conferences, Fleishman Hillard, IBM, second life, secondlife Leave a comment
Change Communication Planning
Bonfire’s Audience-Centric Communication Planning Map (click above to enlarge) moves through these steps from left-to-right in the map below, instead of just jumping to the final step. When the CEO says, “I want a blog,” that’s just jumping to a solution. They recommend instead starting with: Audience Concerns: Who is the audience and what do [...]
Posted in Conferences, Social Media Also tagged Bonfire, change, change management, communication, Conferences, internal communications, planning, SMUG Leave a comment
13 Take-Aways from the ALI Internal Social Media Conference