Tag Archives: Andy Sernovitz

Andy Knows Word of Mouth

Andy Sernovitz from the Blog Council understands word of mouth better than almost anyone in business today. He recently sent a gift to say thanks for participating in BlogWell. He knows that if you send someone a pound of candy, they’re likely to appreciate it. If you send two pounds, they’ll tell their office mates [...]
Posted in Personal | Also tagged | 1 Comment

Help Me Help You Fight the FUD

In my presentation at Blogwell, at which I introduced our new Mayo Clinic blog for patients and employees, Sharing Mayo Clinic, I closed with a Jerry Maguire appeal: http://youtube.com/watch?v=p-oHuogx6_Y Many of the questions I got after the presentation, and that I get in other contexts from people wanting to implement social media programs at work, [...]
Posted in Blogging, Social Media | Also tagged , , , , , , , , , , , | 1 Comment

Upscale Word of Mouth Learning at a Discount

Our friend and WOM guru Andy Sernovitz is hosting a small-group word of mouth marketing seminar in Chicago July 30 and Sept. 4. Usually he only does private training for companies at a very large price, so this is a rare chance for 50 people to get the best introduction to word of mouth that [...]
Posted in Social Media | Also tagged , , , , | Leave a comment

ALI Social Media Summit Discounts

I will be presenting at the “Social Media Summit: How To Use Blogging, Podcasting & the Latest Web 2.0 Technologies To Engage Your Employees, Reach Your Customers & Build Your Brand,” June 9-12, 2008 in Chicago, IL. My session topic will be: “Integrating New Media With Traditional Media To Multiply Results.” This looks like it [...]
Posted in Uncategorized | Also tagged , , , , , , , , , , , , | Leave a comment
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