At the #mayoragan09 conference earlier this week I participated in a “30 ideas in 30 minutes” panel, which was intended to provide rapid-fire, practical applications and next steps to take for people interested in incorporating social media into their health care work.
My first tip (after the obligatory “Get a Flip”), was:
Get an iPhone.
I suppose I shouldn’t have been, but I was somewhat surprised at the murmur that comment created. And in the Q&A session, I got this request:
“Could you upload a Flip video about why I should get an iPhone, so I can use it to make the case with my boss?”
My other tips, two of which require some expenditure and others that are free:
- Get a Flip video camera (or something similar.) Cost is $150-$230 MSRP, but you can get them cheaper.
- Join Audible.com, which is an audio “book of the month” club. Listen to any books you can find from Clayton Christensen, Malcolm Gladwell, or Patrick Lencioni. And of course get Chris Anderson’s book, Free: The Future of a Radical Price, for free. Cost is about $15/month.
- Get the “Bump” application for iPhone, which lets you exchange contact info with other iPhone users with a fist bump. Free.
- Create a blog as a “dark site” for crisis communications. Use wordpress.com to create a private blog, which you can make public should a crisis arise. That could save you 15 minutes or so in setting up a way to communicate broadly via the Web, which in a crisis could be precious time savings. Free on WordPress.com.
If you do anything at all in continuing education for your professional growth, you may spend $1,000 or more for conference registrations, plus travel expenses.
How sad would it be to pay for a conference registration to learn about social media tools, and then to not spend the relatively smaller amount it takes to get hands-on experience?
I hope this helps you make the case for your smartphone, whether that’s with your employer, your spouse or to help you convince yourself.