Tag Archives: Barack Obama

Macaca Moments

YouTube made its mark in political campaigns in 2006 with then-Sen. George Allen’s “macaca” comment, which contributed to the Virginia Republican’s eventual defeat. The widely dispersed ability to record audio or video and post it to the web may have a powerful effect this year, too. And having cited the most famous Republican example, here [...]
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Social Media 302: Barack Obama’s Social Media Strategy

In Social Media 301, we examined the McCain campaign’s use of the Web, and invited an associate professor to provide a similar analysis for the Obama campaign. Scott Meis, a SMUGgle from Chicago, has risen to the challenge with Analyzing Barack Obama’s Social Media Strategy. Here’s an excerpt: Visit any of Obama’s networking tools and [...]
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Social Media 301: GOP and McCain Use of Web

No campaign has used the Web as effectively as Barack Obama’s has, as his record-setting fundraising totals testify. He’s the second-most popular person on Facebook, after Olympic swimmer Michael Phelps. I have invited any SMUGgle with first-hand experience of the Obama on-line campaign (and who got the early-morning text message last Saturday about the Biden [...]
Posted in New Media, Social Media | Also tagged , , , , , , , , , , , | 9 Comments

RAQ – What is a SMUGgle?

Even though we don’t have our own sports teams (which helps us keep tuition down!), Social Media University Global still needs a nickname for our student body. Referring to the whole bunch as “SMUG students” has an unfortunate connotation, but until a few weeks ago it was the best I could do. Then, in a [...]
Posted in Chancellor RAQs, SMUG, Social Media | Also tagged , , , , , , , , | 6 Comments

Personal and Professional Personas in Social Networks

In the Facebook 210 course I describe a way to use Facebook’s Friend lists to create a “work-safe” profile that is less likely to cause professional problems, when that high school classmate or college buddy tags you in a questionable photo or writes on your wall. This led to a thoughtful comment from Erik Giberti: [...]
Posted in Facebook, SMUG, Social Media | Also tagged , , , , , , , , , | Leave a comment
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