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Tag Archives: Branding
Rich Media Marketing
Notes on Rich Media Marketing from the Frost & Sullivan session moderated by Chris Young of Doubleclick, which was entitled “Brand Building: Engaging Your Target Audience with Rich Media and Video.” Kyoo Kim from MSNBC ad sales, Barbara Cerf from New York Life, and Craig Oldham of Allstate Insurance were the panelists. Two different formats [...]
Posted in advertising, Conferences, Internet, Marketing, New Media Also tagged Web Video Leave a comment
Avoiding Irrelevance
Jeremiah’s Web Strategy blog has a great post about evolving your irrelevant corporate website. Here’s a taste of his view of the future: Websites are created with customers This is disruptive, but I predict that the most relevant future websites will have customers building websites alongside employees. The most effective websites will contain a balanced [...]
And Now, A Word from Our Competitors
The late-morning session featured James Blazar and Marilyn Wilker from Cleveland Clinic. Their presentation was entitled “Branding as a Key Strategy for Success in Healthcare.” Cleveland Clinic’s brand position is “Complete Confidence.” A brand is a promise. A pact between an organization and its audience. Strong brands uphold the promise at every customer interaction. An [...]
Wanted: Professor of Graphic Arts