Tag Archives: business

Chancellor in Computerworld

A couple of weeks ago I got a request from Julie Sartain, who writes for Computerworld, to summarize what I’ve been saying about the business benefits of Facebook. I was delighted to contribute toward her article, which is available on-line today. Here’s an excerpt: But some companies just don’t get it. Aase compared these new [...]
Posted in Facebook, Social Media | Also tagged , , , , , , , , , | Leave a comment

Top 3 Facebook Chat Feature Requests

Facebook‘s Chat functionality is really great. My youngest daughter, a big IM user, thinks it’s the best and easiest one she’s seen, and she loves how it is integrated into Facebook. I’ve had several conversations with it in just its first day of general availability. That said, it still needs some features that would make [...]
Posted in Facebook, Uncategorized | Also tagged , , , | Leave a comment

Facebook Page as White Pages Listing

Note: This is the required reading for Facebook 221, part of the Facebook major track for Social Media University, Global (SMUG). More information about SMUG and the homework assignments for this course are at the bottom of this post. ==== I have written previously about Facebook Pages being like a free multi-media Yellow Pages listing. [...]
Posted in advertising, Facebook, Marketing, SMUG | Also tagged , , , , , , , , , , | Leave a comment

Why Organizations Should Join Facebook Group Land Rush

Organizations of all types, whether nonprofit or not-for-profit associations or for-profit corporations (hereafter all just called “organizations”), should establish groups in Facebook right now. Jeremiah Owyang has described this as the equivalent of the domain name land rush for Facebook group formation. Here are the top three reasons to act now: It’s Free. Not only [...]
Posted in Facebook, New Media, Social Media | Also tagged , , , | Leave a comment
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    Lee Aase

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