Tag Archives: campaigns

Academic Freedom

By Lee Aase | Published: November 4, 2008
Other than exploring the social media applications and implications of this year’s election, I’ve stayed away from political advocacy on SMUG. But I do feel compelled to share this YouTube video — Obama’s Attack Ad Against Himself — because it is the kind of social media creation that no campaign could afford to put on [...]
Posted in Social Media | Also tagged , , , | 1 Comment

Obama, McCain Both Have “Girls”

By Lee Aase | Published: September 1, 2008
In his analysis of Barack Obama’s use of social media in Social Media 302, Associate Professor Scott Meis called attention to a key difference between this campaign cycle and those of the past: In the past, a campaign team may have overreacted to a video such as Obama Girl or been concerned about not having [...]
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Social Media 302: Barack Obama’s Social Media Strategy

By Lee Aase | Published: August 31, 2008
In Social Media 301, we examined the McCain campaign’s use of the Web, and invited an associate professor to provide a similar analysis for the Obama campaign. Scott Meis, a SMUGgle from Chicago, has risen to the challenge with Analyzing Barack Obama’s Social Media Strategy. Here’s an excerpt: Visit any of Obama’s networking tools and [...]
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Obama, Biden and a Call for a SMUG Associate Professor

By Lee Aase | Published: August 23, 2008
It turns out that mainstream media still got the scoop on Sen. Obama’s choice for VP, despite the campaign promise to break the news to supporters first via SMS and e-mail. Here’s the AP story: Obama’s decision leaked to the media several hours before his aides planned to send a text message announcing the running [...]
Posted in Social Media | Also tagged , , , , , , , , , , , | Leave a comment

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