Tag Archives: communication

Shel Holtz Ragan Presentation: What’s Next?

By Lee Aase | Published: October 17, 2008
I’ve known Shel for several years, and I try to keep in touch via Twitter, his RSS feed and listening to his For Immediate Release podcast (with his sidekick Neville Hobson.) Still, it’s been a couple of years since I’ve heard him present, and this talk at the Ragan conference with SAS was really interesting [...]
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Comprehensive List of Communications Channels

By Lee Aase | Published: February 7, 2008
Kay Sessions Golan from the CDC asked whether there is a comprehensive list of Communications Solutions or Tactics that communicators can use in their planning, to have a wide spectrum of old-to-new media as a reference that could be incorporated into an integrated plan. So I said, “Let’s put it on a wiki!” Sorry about [...]
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Change Communication Planning

By Lee Aase | Published: February 7, 2008
Bonfire’s Audience-Centric Communication Planning Map (click above to enlarge) moves through these steps from left-to-right in the map below, instead of just jumping to the final step. When the CEO says, “I want a blog,” that’s just jumping to a solution. They recommend instead starting with: Audience Concerns: Who is the audience and what do [...]
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