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Tag Archives: Conferences
Change Communication Planning
Bonfire’s Audience-Centric Communication Planning Map (click above to enlarge) moves through these steps from left-to-right in the map below, instead of just jumping to the final step. When the CEO says, “I want a blog,” that’s just jumping to a solution. They recommend instead starting with: Audience Concerns: Who is the audience and what do [...]
Posted in Conferences, Social Media Also tagged ALI Conference, Bonfire, change, change management, communication, internal communications, planning, SMUG Leave a comment
The Change Curve
Vivien and Marady started by discussion organizational change management, and understanding the stages people go through in moving from a current state to future state. It can be like jumping a chasm: Denial Anger Blame Fear Acceptance Shifts Excitement Creativity New Forms It can be represented graphically like this: (That’s Marady as spokesmodel. Click the [...]
Posted in Conferences, SMUG, Social Media Also tagged ALI Conference, change, change management, creative tension, Peter Senge Leave a comment
ALI Post-Conference Workshop
Vivien Dai and Marady Hill of Bonfire Communications are presenting a workshop called How to Leverage New Technologies to Drive conversation and Collaboration Within Your Organization. They started with a recap discussion, asking everyone to share the insights and challenges they are taking home from the last two days.Some of the points participants mentioned: Start [...]
Posted in Social Media Also tagged ALI Conference, Bonfire, Bonfire Communications, Social Media, socialmedia Leave a comment
IBM and Second Life