Duncan Wardle is VP of Global PR for Disney Parks. His presentation is called Communication Revolution 2.0 -> 3.0.
He started with the Epic video to set the tone:
Not new stuff (the video is a few years old), but helpful background for people just getting into social media.
Duncan sees this period of change as equivalent in upheaval to the industrial revolution. He calls it the communications revolution, based on these trends:
- Convergence – Duncan thinks Apple TV will do for TV what the iPod has done for audio.
- Media Snacking – Half of the US now has broadband. The internet has taught us to be impatient readers.
- Social Networking – The future is here today. Personalization and customization. There are no more broad demographics. The days of the interruption economy are done. People can and increasingly will be able to screen out brands they don’t consider relevant.