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Tag Archives: email
Yammer 107: Avoiding Yammer Email Overload
A couple of colleagues have mentioned that with the recent upgrade to Yammer they have been getting many more emails than they had previously. This post is intended to show them how to prevent the overload, and how to be sure they get the emails they want. By default, the new Yammer has you subscribe [...]
Yammer 105: Making Yammering Effortless
I have found that when we introduce new electronic tools to the workplace, the adoption and usage varies inversely with the amount of effort required. There also is a significant direct relationship to the perceived benefit, but the basic questions are: How difficult is this going to be? How much do I need to change [...]
Posted in Blogging, Productivity, Tools Also tagged e-mail, Howto, microblogging, Productivity, Twitter, work, Yammer 1 Comment
Advanced Email Strategies to Boost Response Rates
John Harrison from Yesmail led this discussion. Among the measures the experienced email marketers in this group look at are Open rate, click-through, opt-in rates, channels they came through, time spent of site, net gain or loss of subscribers, what do the campaigns do to opt-out rate of a contact stream. Conversion metrics typically used [...]
Posted in Marketing Also tagged Baby Center, direct mail, Frost & Sullivan, Gerber, Marketing, Sales Leave a comment
Blogging 352: Adding an Email Subscription Form to Your Blog