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Tag Archives: Frost & Sullivan
Social Media University, Global
In December, I had the pleasure of presenting a workshop at the Association Forum of Chicagoland, as part of that organization’s Knowledge Lab. I called the course Facebook 101. There were lots of great questions and comments, far beyond what we could get to in that brief session. For several of the questions, I joked [...]
Posted in Facebook, SMUG Also tagged Blogs, Facebook, Global, New Media, SMUG, Social Media, Social Media University, Social Networks Leave a comment
Frost & Sullivan SEO Vital Viewpoints
Panelists for this session were: Leisa Glipsy – Armstrong World Industries – Moderator Detlev Johnson – SearchReturn Jennifer Horowitz – EcomBuffet.com Val Sanford – Zango It’s important to buy PPC to supplement your natural search. If you have a natural ranking, advertise there too. People are more likely to click the natural result, and you [...]
The Frost & Sullivan Blogging Panel
Through a room mix-up (my fault) I was about 10 minutes late to this session, so I’m jumping in without a lot of set-up. I’ll plan to put it in context later. Chris Heuer – The blog is the platform to create media. All companies are media companies. In developing the editorial calendar, look at [...]
Advanced Email Strategies to Boost Response Rates
John Harrison from Yesmail led this discussion. Among the measures the experienced email marketers in this group look at are Open rate, click-through, opt-in rates, channels they came through, time spent of site, net gain or loss of subscribers, what do the campaigns do to opt-out rate of a contact stream. Conversion metrics typically used [...]
Posted in Marketing Also tagged Baby Center, direct mail, email, Gerber, Marketing, Sales Leave a comment
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