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Tag Archives: Frost & Sullivan
Frost & Sullivan Keynote II: Martyn Etherington, Tektronix
Martyn presented on “Maximizing & Measuring Your Return on Consumer and Marketing Investment: How to avoid Marketing’s Growing Relevancy Crisis.” A recent Journal of Marketing study of 167 companies found that “CMOs don’t have any measurable effect on a company’s financial performance.” Why do marketers spend such a large percentage of their time justifying their [...]
Posted in Conferences, Marketing Also tagged Marketing, Martyn Etherington, measurement, PR, Sales, Tektronix Leave a comment
Frost & Sullivan: 1to1 Impact Awards
Dr. Martha Rogers, the Founding Partner of Peppers & Rogers, presented the winners of these awards. She started by asking: What if a European consumer package goods company could swab your mouth and tell you which toothpaste to use? What if you could have a car custom built for you in two weeks? (Toyota can. [...]
Frost & Sullivan: Using Social Media to Drive Demand
Michael Masnick, President and CEO of Techdirt, is leading this session exploring: Blogs Social Networks User Generated Content (YouTube, Flickr, etc.) Twitter Wikis Virtual Worlds (Second Life) User Reviews Employee Communities Our key take-aways will be: A framework for understanding blogs & social media in terms of how they can be used to drive demand [...]
Posted in Conferences, Social Media Also tagged Conferences, Facebook, Marketing, Sales, Social Media Leave a comment
Frost & Sullivan Breakout: Online Marketing
In an era in which overall marketing spend is projected to be flat, this Peer Counseling breakout session moderated by Kevin Hoffberg gave us a chance to share ideas on how online marketing will claim an increasing share of that slowly growing pie. Here are my notes from the session. I’d welcome others who participated [...]
Posted in Conferences, Marketing, Social Media Also tagged Cara Shockley, Eloqua, Intuit, Marketing, Quickbooks, Rick Short, Sales Leave a comment
Frost & Sullivan User-Generated Content