I’m listening to the audio version of Gary Vaynerchuk’s new book, Crush It!: Why NOW Is the Time to Cash In on Your Passion, and Gary just used one of the best, most direct lines about Twitter’s value I’ve heard recently:
If you’re not using Twitter because you’re in the camp that thinks it’s stupid, you’re going to lose. It’s as simple as that. It doesn’t matter if you think it’s stupid. It’s free communication, and there’s a crapload of users.
If you have sensibilities about salty language, this book may cause hypertension (figuratively speaking). He’s got some solid insights, though, backed by his experience of having applied social media profitably.
I’ll probably do a full review when I’m done, but couldn’t resist sharing this quote. So far, it seems like his book might be a good introductory text in “Why you should enroll in SMUG!”
Gary has some good examples of how social media (Twitter in particular) can help you build your personal or business brand. I think SMUG can give step-by-step help for people Gary has inspired to get into social media, but who need some how-to handholding.