Tag Archives: health

New Mayo Clinic Heart Health Campaign

By Lee Aase | Published: October 18, 2011
Today at our Mayo Clinic Social Media Summit, which we have produced in collaboration with Ragan Communications, we launched a new awareness campaign about heart health. Here is the story behind the project (including the back story behind the video.) This video is the cornerstone of the campaign: We also have a Facebook app on [...]
Posted in Health Care | Also tagged , , | 2 Comments

SXSW Health Track: One Day to Submit Your Panel

By Lee Aase | Published: July 8, 2010
I’m honored to have been asked to serve on the Advisory Board for the 2011 SXSW Interactive Festival’s one-day health track. From everything I’ve heard, the social health unconference in March was fantastic, which is what led Hugh and the SXSW gang to go for the full-day health track. My problem with SXSW is the [...]
Posted in Uncategorized | Also tagged , | Leave a comment

Thesis 33: Decreasing Diffusion Time for Research, Innovations

By Lee Aase | Published: November 9, 2009
[ratings] This post is part of a series related to my 35 Social Media Theses, in which I will discuss and amplify upon each of the statements I believe define the social media revolution, particularly as they relate to healthcare. I’m starting with Thesis 33 because it has particular application in an extremely exciting project [...]
Posted in 35 Theses, Health Care | Also tagged , , , , , , | 3 Comments

AED4EU and the Power of Twitter

By Lee Aase | Published: October 28, 2009
Yesterday I posted a video in which Lucien Engelen (@zorg20) interviewed me about social media in healthcare, which he shot while I was his guest in the Netherlands earlier this month. I interviewed Lucien that same day, asking him to tell the story about the mobile phone application for iPhone and Android that he had [...]
Posted in Productivity, Social Media, Twitter | Also tagged , , , , , , , , | 5 Comments

HeSCA Social Media Presentation

By Lee Aase | Published: June 23, 2009
Last Friday I had the opportunity to give a two-part presentation to HeSCA, and its 50th International Conference on Health & Science Communications. The first part was an overview entitled, “Why Social Media are Essential to the Future of Health and Science Communication” and the second was a hands-on workshop on Twitter and 10 steps [...]
Posted in Conferences | Also tagged , , , , , , , , , | Leave a comment

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