Tag Archives: IBM

Tax Time and Weekend SMUG Class Readings

By Lee Aase | Published: April 12, 2008
One of the nice simplifying factors about running a tuition-free online university is that you don’t need to fill out a request for 501(c)(3) status or other federal tax-related forms. With no revenue, the Internal Revenue Service isn’t interested in us. We can focus on our non-profit educational mission. Alas, the IRS has not shown [...]
Posted in Conferences, Marketing, SMUG, Social Media | Also tagged , , , , , , , , , , , , , , , , | Leave a comment

Mike Moran, Paula Berg and Viral Marketing

By Lee Aase | Published: April 8, 2008
I’m getting another dose of Mike Moran. Now he’s talking about different types of viral marketing: Content-Based social media marketing. Focuses on the content to be posted and passed around (e.g. Blogger, WordPress.com,YouTube, del.icio.us,digg, StumbleUpon). Does your organization have content that might be passed along? If you think YouTube isn’t for B2B, you’re wrong. YouTube [...]
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Mike Moran Keynote

By Lee Aase | Published: April 8, 2008
Our luncheon speaker is Mike Moran from IBM, author of Do it Wrong Quickly: How the Web Changes the Old Marketing Rules. Mike opened with the great point that what we need to have the freedom to dip our toes into Social Media, and sip from a glass instead of drinking from the fire hose [...]
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Media Relations 2008

By Lee Aase | Published: April 5, 2008
I’m heading back to San Francisco tomorrow, for the second time this year. I’ll be attending Bulldog Reporter’s Media Relations 2008 conference. Here’s the schedule, which looks really interesting. I’m part of a panel on Tuesday called “Getting Personal:Telling your Story in Social Media: Facebook, LinkedIn and More.” Seems kind of weird to have two [...]
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IBM and Second Life

By Lee Aase | Published: February 7, 2008
I can’t stay for the entire afternoon session being led by Cheryl Contee of Fleishman Hillard, but here’s a video she showed to start her presentation: http://youtube.com/watch?v=5ly4LIxzGZM
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