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Tag Archives: internal communications
13 Take-Aways from the ALI Internal Social Media Conference
Your SMUG Chancellor had a great couple of days attending the Advanced Learning Institute’s conference on Social Media for Internal Communications in San Francisco. With a colleague from work I presented on Mayo Clinic’s early experience with social media, and we heard lots of great case studies that will definitely find their way into [...]
Posted in Conferences Also tagged ALI Conference, communications, Conferences, employee communications, internal, Seminars, SMUG, Social Media, socialmedia Leave a comment
Change Communication Planning
Bonfire’s Audience-Centric Communication Planning Map (click above to enlarge) moves through these steps from left-to-right in the map below, instead of just jumping to the final step. When the CEO says, “I want a blog,” that’s just jumping to a solution. They recommend instead starting with: Audience Concerns: Who is the audience and what do [...]
Posted in Conferences, Social Media Also tagged ALI Conference, Bonfire, change, change management, communication, Conferences, planning, SMUG Leave a comment
Super Tuesday and Corporate Internal Communications
Sheryl Lewis from ROI Communications, one of the sponsors of today’s event, talked about how Web 2.0 has influenced the election. Barack Obama’s campaign has been particularly empowered by the grassroots democratization of media production. Sen. George Allen’s campaign was killed before it even started by the macaca incident on You Tube. The application for [...]
Starting Day Two of ALI Conference
Day Two of the ALI Conference is about to start. Today’s agenda includes case studies from Cisco Systems, Rolls Royce, Best Buy, IBM and American Express. Chris Heuer from the Social Media Club and The Conversation Group will be leading a group exercise. And our conference chairperson, Michael Rudnick, will tie it all together. I’ll [...]
Posted in Conferences, Social Media Also tagged ALI Conference, Conferences, employee communications, Social Media, Twitter Leave a comment
Yammer 102: Your Yammer Profile