Guy Kawasaki Social Media Interview

I was honored a few weeks ago when someone I greatly admire, Guy Kawasaki, did a blog post highlighting one of my presentations about Mayo Clinic’s use of social media on the American Express Open Forum. Apparently he had seen it on Slideshare.net and thought it was worth passing along.

I’ve been a fan of Guy’s ever since I read Selling the Dream in the early 90s. He was the original Macintosh software evangelist, who led the effort to get developers to write software for a computer that didn’t yet exist, and that was going against the IBM juggernaut. As a Mac guy, you might even say he was a hero to me.

So I was pretty jazzed when he included my presentation in his blog post, and even more excited when he said he wanted to do something more in-depth to fill in the gaps that you don’t necessarily get looking at a series of slides. He posted that interview (which we did by email) today on the American Express site, and linked to it from How to Change the World, his personal blog.

I’ve learned a lot from Guy over the years, both from his books and his blog. I especially appreciate his tips on doing good pitches and speeches, and how to be a good panelist (although he puts it less delicately). I try to incorporate his lessons into everything I do in public speaking and forums.

So while he hasn’t actually heard me speak, I’m honored that he liked my slides, and it’s been great getting a chance to interact with him by email. I hope you find our conversation useful.

Phoenix Health Care New Media Conference Presentation

Here is the presentation I’m scheduled to deliver this morning at the Q1 Productions conference in Phoenix:

Here are a few of the relevant links to some of our Mayo Clinic sites, including our News Blog, Podcast Blog, YouTube channel, Facebook pageTwitter account and Sharing Mayo Clinic.

Please feel free to follow me on Twitter, add me as a Facebook friend or subscribe to my Friendfeed if you’d like to stay in touch. More details about becoming a SMUGgle are available on the Enroll Now page.

Are Facebook, YouTube and Twitter Really Free?

Some Tweeters have taken issue with a slide I typically include in most of my presentations. It says:

Total cost for Mayo Clinic YouTube, Facebook and Twitter:

$0.00

They protest that it’s inaccurate, maybe even misleading to say “total cost” and that it should instead say “Barrier to Entry” or “Cost to Start.” “What about the staff needed to run these sites?” they ask.

I will grant that these platforms don’t automatically maintain themselves, but I’m not changing the wording or conceding the point. I believe that in the way most people would have understood the phrase for at least the last century, these tools are FREE.

And this little video explains why:

  • YouTube is a FREE television station that lets you broadcast to the world.
  • A Facebook “fan” page is (at least) a FREE multimedia “white pages” listing for your business.
  • Twitter is a FREE incoming/outgoing communication channel, like the toll-free phone service discussed above.

But unlike the fictional AT&T and Pitney Bowes examples I described in the video, these are 100 percent real, bona fide offers. They are better ways for your existing staff to communicate, with each other or with your customers or other key constituents.

So ask not how you’re going to afford to hire staff to use these tools. Ask how these powerful tools can make your staff more productive!

For answers, look in the advanced courses in the Facebook, Twitter and Blogging curriculum listings.

Rochester Area Quality Council Presentation

Here is the presentation I’m delivering this morning to the Rochester Area Quality Council, a local affiliate of the Minnesota Council for Quality.

I look forward to a great discussion, as I understand the registration for the session (and therefore the interest in the topic) is strong. I will be tweeting about it using the #raqc hashtag. I invite you to follow the discussion there (although I’m not sure how much live-tweeting there will be), or share your comments and questions below.

My presentation is from 7:50 to 9 a.m. CDT, so your related tweets during that time would help to demonstrate the power of social media.