An interview featuring one of my Mayo Clinic colleagues was posted recently on Ragan.com. Linda Donlin was interviewed as part of the health care social media summit we hosted with Ragan in Arizona. Here’s the video:
I thought you’d enjoy hearing from one of my colleagues at Mayo whose job is different from mine, but who is actively embracing social media tools for communication with our employees.
Here’s a post I did at the time about the “In the Loop” publication, including an example.
This emphasizes that social media tools are powerful, and can be adapted to your communication needs. They also help you go beyond “audiences” to “communities” by enabling those you’re reaching to provide feedback to you and share with others.