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Tag Archives: Malcolm Gladwell
SMUG Textbooks
Despite the decidedly social media nature of SMUG (“social media” is part of our name, after all), I’m still a big believer in books. They enable authors to make an extended argument and deal with a topic in more depth than the blog format allows. I’ve written several book reviews here on SMUG, but it’s [...]
Posted in Book Reviews, SMUG, Social Media Also tagged Chris Brogan, Clayton Christensen, David Allen, GTD, Jeff Jarvis, Seth Godin, SMUG, SMUG Textbooks, Social Media, textbooks Leave a comment
Required Reading: Malcolm Gladwell’s Outliers
As your Chancellor, from time to time I offer book reviews. And most of my reviews are really book recommendations. In other words, I don’t write a review unless it’s a book I think you would find worthwhile. With Malcolm Gladwell’s Outliers: The Story of Success, we reach another level: beyond review or even recommendation. [...]
Snap Judgment on Gladwell
In an earlier post, I did a review of Malcolm Gladwell’s The Tipping Point, about social epidemics and how they spread. If you’re looking for provocative thinking that will challenge how you view reality, particularly in the social sciences, you could do a lot worse than reading Gladwell, either on his blog or in one [...]
Book Review: The Tipping Point
Yesterday I finished reading Malcolm Gladwell’s The Tipping Point: How Little Things Can Make a Big Difference. I enthusiastically recommend this interesting look at how epidemics reach epidemic proportions, and how it sometimes just takes a little nudge at the right point to immensely change the results. The book is full of real-life case studies [...]
Posted in advertising, Book Reviews Also tagged social science, The Tipping Point, WOM, word of mouth Leave a comment
SMUG Textbook: What the Dog Saw