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Tag Archives: Marketing
Lee Odden Interview
I was honored last week to have a chance to be interviewed by Lee Odden, a fellow Minnesotan with a cool first name who also has one of the top PR, marketing and SEO blogs. Here is one of his 10 questions, along with my answer, published this morning in his post, “Social Media Interview: [...]
Posted in Marketing Also tagged Lee Aase, Lee Odden, MacGyver, Social Media, socialmedia, TopRank Leave a comment
MHSCN Accomplished
Yup…that’s how they say the acronym for the Minnesota Health Strategy & Communications Network. I’ve noted before that health care communications organizations seem to have the opposite problem of cardiology clinical trials: while the latter insert extra letters (or pull them from the middle of words in studies’ titles) to create acronyms like HOPE, LIPID, [...]
Posted in Conferences, Health Care, Social Media Also tagged Health Care, healthcare, Mayo Clinic, MHSCN, PR, Social Media Leave a comment
Spreading the Word on Social Media
Over the next couple of weeks, I’ve got a full schedule of travel with conferences, panels, webinars, workshops and the like. I’ll be showing and telling about our work in social media at Mayo Clinic, and also implications and applications for others in health care and beyond. My schedule is below. Based on what I’ve seen [...]
Posted in Conferences, Health Care, Social Media Also tagged AOPO, Chicago, DC, Health Care, healthcare, HESCA, Phoenix, Social Media, St. Louis Leave a comment
The Danger of “Core Competence”
Among the books I’ve been devouring recently is The Innovator’s Solution: Creating and Sustaining Successful Growth by Clayton Christensen. (I highly recommend it!) As I was listening to the unabridged audio version, the following statement — though read in the same measured tones as the rest of the tome — screamed its relevance: Core competence, [...]
Posted in Book Reviews, Marketing, Social Media Also tagged advertising, Clayton Christensen, Core Competence, Innovator's Solution, Newspaper, PR, Radio, Social Media, TV Leave a comment
RAQ: Would you do a video about why PR and marketing pros need an iPhone?