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Tag Archives: Marketing
Buy a Vowel?
In the past couple of years I’ve given presentations on “new media” or social media to several marketing-oriented health care organizations. At Monday’s meeting with FSHPRM (Florida Society for Healthcare Public Relations &Marketing), I began to notice a pattern. Some other similar organizations to which I’ve presented: MHSCN (Minnesota Healthcare Strategy and Communication Network) WHPRMS [...]
Posted in Health Care, Marketing Also tagged FSHPRM, Health Care, healthcare, Hospital, MHSCN, PR, shsmd, whprms 5 Comments
Dr. Seltman’s Opus
Among the reasons for my relatively lighter posting in the last few days is this video, which I produced (with some of my colleagues) to honor Kent Seltman, who celebrates his retirement from Mayo Clinic at a reception this afternoon. http://youtube.com/watch?v=ZjtCAmmT4h8 Unlike
Posted in Health Care, Personal, video Also tagged Kent Seltman, Mayo Clinic, Service Leave a comment
Google Tool for Internet Marketing
Robert Scoble calls out the Google AdWords Keyword Tool and why it’s important: What does this tool do? It helps you see the searches that people are actually doing on Google. Let’s say you had a quilting store. Do you really know what searches people are actually doing to find information about quilting? If you [...]
Posted in Marketing Also tagged AdWords, Digital Marketing, Google, Internet, Scoble Leave a comment
Facebook Friend Rules
I suppose I have brought this on myself (or maybe that’s just a blame-the-victim mentality), but some recent developments have led me to establish some new rules for accepting Facebook friend requests. I have previously encouraged any SMUG students or even casual readers to add me as a Facebook friend. I still hope you will. [...]



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