Media Relations 2008

I’m heading back to San Francisco tomorrow, for the second time this year. I’ll be attending Bulldog Reporter’s Media Relations 2008 conference. Here’s the schedule, which looks really interesting. I’m part of a panel on Tuesday called “Getting Personal:Telling your Story in Social Media: Facebook, LinkedIn and More.”

Seems kind of weird to have two colons in a program title. Is that even allowable in English?

I hope to be liveblogging many of the sessions, wireless access permitting. I’m particularly looking forward to:

  • Keynotes by Robert Scoble, Charlie Rose and Duncan Wardle (from Disney theme parks)
  • Katie Paine’s session on measuring online media impact
  • Other technology, new media, social media sessions
  • Mike Moran from IBM’s address called “Doing it wrong quickly: What corporations need from PR in Today’s Transforming Marketplace” also looks provocative.

I’ll be sharing highlights here.