Tag Archives: media relations

HARO: Craigslist for PR and Journalism

By Lee Aase | Published: November 11, 2008
I had heard about Peter Shankman’s service, HARO – Help A Reporter Out, but until yesterday hadn’t gotten around to trying it. I had meant to check it out, but it just never got to the top of my to-do list. Probably it’s because my focus has been in social media instead of mainstream, traditional [...]
Posted in News Media | Also tagged , , , , , , , | 4 Comments

Yammer 103: Coordinating Media Relations Idea Gathering

By Lee Aase | Published: October 22, 2008
Among the benefits of Yammer is the ability to subscribe to, or “follow,” conversations or “tags” that you find interesting. So instead of a mass e-mail going to 100 people in your department, you can Yammer with a tag, and only those people who are following that tag will get the e-mail. Then they can [...]
Posted in Blogging, Productivity, Tools | Also tagged , , , , , | 4 Comments

Paying it Forward with a Small Good

By Lee Aase | Published: October 10, 2008
Earlier this year I got a chance to meet Chuck Hester when we presented together at the Bulldog Reporter Media Relations 2008 Summit in San Francisco. Chuck’s story is about using LinkedIn for power networking, and he’s organized what he calls LinkedIn Live events to turn his local virtual network into a face-to-face networking opportunity. [...]
Posted in Book Reviews, Conferences, Social Media | Also tagged , , , , , | Leave a comment

Facebook Chat Will Enhance Business Utility

By Lee Aase | Published: April 23, 2008
Now that Facebook‘s Chat function seems to be officially out of Beta and is deployed everywhere (if it’s on my network, it must be everywhere), I got a chance to try it today. I haven’t been a big user of IM (Check that: at all.) This is completely new to me. But I can see [...]
Posted in Facebook, SMUG, Social Media | Also tagged , , , , , , , , , | Leave a comment

Mike Moran Keynote

By Lee Aase | Published: April 8, 2008
Our luncheon speaker is Mike Moran from IBM, author of Do it Wrong Quickly: How the Web Changes the Old Marketing Rules. Mike opened with the great point that what we need to have the freedom to dip our toes into Social Media, and sip from a glass instead of drinking from the fire hose [...]
Posted in Marketing, New Media, Social Media | Also tagged , , , , , | Leave a comment

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