Tag Archives: mr2008

Mike Moran, Paula Berg and Viral Marketing

I’m getting another dose of Mike Moran. Now he’s talking about different types of viral marketing: Content-Based social media marketing. Focuses on the content to be posted and passed around (e.g. Blogger, WordPress.com,YouTube, del.icio.us,digg, StumbleUpon). Does your organization have content that might be passed along? If you think YouTube isn’t for B2B, you’re wrong. YouTube [...]
Posted in Conferences, Social Media | Also tagged , , , , , , , , , , | Leave a comment

Mike Moran Keynote

Our luncheon speaker is Mike Moran from IBM, author of Do it Wrong Quickly: How the Web Changes the Old Marketing Rules. Mike opened with the great point that what we need to have the freedom to dip our toes into Social Media, and sip from a glass instead of drinking from the fire hose [...]
Posted in Marketing, New Media, Social Media | Also tagged , , , , , | Leave a comment

Facebook and LinkedIn in Media Relations

This morning I have the pleasure of presenting at the Bulldog Reporter Media Relations Summit 2008 in San Francisco. My co-presenters are Chuck Hester from iContact and Valerie Jennings from Jennings PR. Chuck will be focusing on LinkedIn (here’s his profile, and mine), while I will do the Facebook portion (please feel free to “friend [...]
Posted in Conferences, Facebook, Social Media | Also tagged , , , , | Leave a comment

Scoble Media Relations 2008 Keynote

I’m blogging from the front row of Bulldog Reporter’s Media Relations 2008 Summit, as Robert Scoble begins his keynote. I like how Robert starts his presentations by gauging the experience of the audience, so he can speak at a level that will be meaningful to them. Robert says Web 3.0 is “the death of the [...]
Posted in Conferences, Social Media | Also tagged , , , , , , | Leave a comment

Blogger Relations

Jon Greer is moderating this session. He is Jon (at) jongreer (dot) com. Craig Newmark is the founder of Craigslist. He says most of his role is customer service. He has a sense of mission, speaking up on behalf of the lobbyist industry and PR, who are just trying to get a fair shake for [...]
Posted in Blogging, Conferences, News Media | Also tagged , , , , , , | Leave a comment
  • Contact the Chancellor

    Lee Aase

    You can reach me by using the contact form on the About Me page.

  • Subscribe to SMUG

    Add to My AOL

    Subscribe in Bloglines

  • Get New SMUG Posts by Email

    Enter your email address:

    Delivered by FeedBurner

  • Categories

  • Archives

  • Featured in the SMUG Bookstore

    <