Tag Archives: mr2008

PR in Today’s New Marketing Milieu

By Lee Aase | Published: April 7, 2008
I’m in the afternoon sessions at Media Relations 2008, for a presentation by Dr. Georg Kolb (formerly of Text 100) and Frank Shaw from Waggener Edstrom Worldwide. Update: Here is Georg’s presentation from Slideshare.net: Georg sees three major trends contributing to creation of what he calls “New Publics.” Individualism – on the societal level, we [...]
Posted in Conferences, Social Media | Also tagged , , , , , , , , | 2 Comments

Katie Paine on Social Media Measurement

By Lee Aase | Published: April 7, 2008
Katie Paine is giving a whirlwind tour of the measurement landscape. I suggest you check out her blog (previous link) and her company site to dig in deeper. She says her slides are in the attendee packet (although I’m not seeing them.) I may need to follow up with a more in-depth post. She says [...]
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Duncan Wardle Media Relations 2008 Presentation

By Lee Aase | Published: April 7, 2008
Duncan Wardle is VP of Global PR for Disney Parks. His presentation is called Communication Revolution 2.0 -> 3.0. He started with the Epic video to set the tone: http://youtube.com/watch?v=_WqecXo1-Cc Not new stuff (the video is a few years old), but helpful background for people just getting into social media. Duncan sees this period of [...]
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Charlie Rose at Media Relations 2008

By Lee Aase | Published: April 7, 2008
Howard Rubenstein of Rubenstein and Associates interviewed Charlie Rose as the opening keynote. Kind of an interesting way of doing a keynote address. It was a conversation, which is fitting given the theme of the conference, which is “The Power of Story: New Media, New Technologies, A New Narrative for PR.” Here are some points/quotes [...]
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Bulldog Reporter on Facebook, Twitter

By Lee Aase | Published: April 7, 2008
I’m attending the Bulldog Reporter Media Relations 2008 Summit at the Westin St. Francis in San Francisco today and tomorrow, and tomorrow I will be part of a panel about using Facebook, LinkedIn and other social networks. Our focus is particularly on media relations applications, but I’m sure that some of our participants will be [...]
Posted in Blogging, Conferences, Facebook, New Media, Social Media | Also tagged , , , , , , | Leave a comment

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