Tag Archives: MySpace

Chancellor in Computerworld

By Lee Aase | Published: May 23, 2008
A couple of weeks ago I got a request from Julie Sartain, who writes for Computerworld, to summarize what I’ve been saying about the business benefits of Facebook. I was delighted to contribute toward her article, which is available on-line today. Here’s an excerpt: But some companies just don’t get it. Aase compared these new [...]
Posted in Facebook, Social Media | Also tagged , , , , , , , , , | Leave a comment

Personal and Professional Personas in Social Networks

By Lee Aase | Published: April 21, 2008
In the Facebook 210 course I describe a way to use Facebook’s Friend lists to create a “work-safe” profile that is less likely to cause professional problems, when that high school classmate or college buddy tags you in a questionable photo or writes on your wall. This led to a thoughtful comment from Erik Giberti: [...]
Posted in Facebook, SMUG, Social Media | Also tagged , , , , , , , , , | Leave a comment

Social Media Strategy

By Lee Aase | Published: April 7, 2008
Our presenters for the session on “How to Craft a Powerful, Cost-Effective Social Media Strategy” are Sally Falkow from Expansion Plus and Brian Solis from Future Works PR. This is a standing-room-only session. I had seen this quote before, but apparently it came from Jay Rosen: “We are the people formerly known as the audience.” [...]
Posted in Conferences, Social Media | Also tagged , , , , , , , , , , | Leave a comment

Welcome Frost & Sullivan eBulletin Readers

By Lee Aase | Published: March 17, 2008
A few weeks ago I got a Facebook message from Caryn Brown from Frost & Sullivan, saying that she wanted to feature my blog as a “Recommended Read” in the eBulletin, a quarterly electronic publication for past participants in Sales and Marketing: A Frost & Sullivan Executive MindXchange. (I guess they ordinarily feature a book [...]
Posted in Social Media | Also tagged , , , , , , , , , | Leave a comment

10 Tips for Promoting Your Business Through Social Networks

By Lee Aase | Published: February 12, 2008
Monte Enbysk, a senior editor at Microsoft Office Live, called a couple of weeks ago asking to interview me for an Office Hours column on using social networking sites to promote your business. I had a delightful conversation with Monte, and he just notified me that his article is now available online, here. Here’s an [...]
Posted in SMUG, Social Media | Also tagged , , , , , , , , , | Leave a comment

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