Tag Archives: New Media

Making the Business Case

By Lee Aase | Published: November 18, 2009
Today I’m presenting at the 2009 Communications Conference for AHIP, the association of America’s Health Insurance Plans. I’m looking forward to hearing Dr. Atul Gawande at the opening session, especially since he wrote an article in The New Yorker that highlighted the cost-effective care provided by my employer, Mayo Clinic. Here’s my presentation deck: Making [...]
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Phoenix Health Care New Media Conference Presentation

By Lee Aase | Published: June 16, 2009
Here is the presentation I’m scheduled to deliver this morning at the Q1 Productions conference in Phoenix: Integrating Social Media and Mass Media for Maximum PR and Marketing Results View more presentations from Lee Aase. Here are a few of the relevant links to some of our Mayo Clinic sites, including our News Blog, Podcast [...]
Posted in Conferences, Health Care | Also tagged , , , , , , , , , , | 1 Comment

National Press Club Presentation

By Lee Aase | Published: May 6, 2009
This morning I’m part of a panel at the National Press Club in Washington, D.C. entitled “Using New Media to Promote Health & Medical News.” Here are the slides from my presentation: National Press Club View more presentations from Lee Aase.   I will be tweeting this event using the #allhealth hashtag. If you’d like [...]
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Avoiding Social Media Indecision

By Lee Aase | Published: December 19, 2008
SMUGgle Maddie Grant, the formerly reluctant blogger, makes a good point when she (after her obligatory allusion to my awesomeness) says I made her want to tear her hair out with the Social Media 110 course. She’s absolutely right: you don’t need seven ways to shrink your URLs. It only takes one. Pick one that [...]
Posted in Blogging, Philosophy, Tools | Also tagged , , , , , , , , , | 1 Comment

Obama, Biden and a Call for a SMUG Associate Professor

By Lee Aase | Published: August 23, 2008
It turns out that mainstream media still got the scoop on Sen. Obama’s choice for VP, despite the campaign promise to break the news to supporters first via SMS and e-mail. Here’s the AP story: Obama’s decision leaked to the media several hours before his aides planned to send a text message announcing the running [...]
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