Tag Archives: Obama

Social Media 302: Barack Obama’s Social Media Strategy

By Lee Aase | Published: August 31, 2008
In Social Media 301, we examined the McCain campaign’s use of the Web, and invited an associate professor to provide a similar analysis for the Obama campaign. Scott Meis, a SMUGgle from Chicago, has risen to the challenge with Analyzing Barack Obama’s Social Media Strategy. Here’s an excerpt: Visit any of Obama’s networking tools and [...]
Posted in Social Media | Also tagged , , , , , , | Leave a comment

Social Media 301: GOP and McCain Use of Web

By Lee Aase | Published: August 30, 2008
No campaign has used the Web as effectively as Barack Obama’s has, as his record-setting fundraising totals testify. He’s the second-most popular person on Facebook, after Olympic swimmer Michael Phelps. I have invited any SMUGgle with first-hand experience of the Obama on-line campaign (and who got the early-morning text message last Saturday about the Biden [...]
Posted in New Media, Social Media | Also tagged , , , , , , , , , , , | 9 Comments

RAQ – What is a SMUGgle?

By Lee Aase | Published: August 26, 2008
Even though we don’t have our own sports teams (which helps us keep tuition down!), Social Media University Global still needs a nickname for our student body. Referring to the whole bunch as “SMUG students” has an unfortunate connotation, but until a few weeks ago it was the best I could do. Then, in a [...]
Posted in Chancellor RAQs, SMUG, Social Media | Also tagged , , , , , , , , | 6 Comments

Obama, Biden and a Call for a SMUG Associate Professor

By Lee Aase | Published: August 23, 2008
It turns out that mainstream media still got the scoop on Sen. Obama’s choice for VP, despite the campaign promise to break the news to supporters first via SMS and e-mail. Here’s the AP story: Obama’s decision leaked to the media several hours before his aides planned to send a text message announcing the running [...]
Posted in Social Media | Also tagged , , , , , , , , , , , | Leave a comment

Personal and Professional Personas in Social Networks

By Lee Aase | Published: April 21, 2008
In the Facebook 210 course I describe a way to use Facebook’s Friend lists to create a “work-safe” profile that is less likely to cause professional problems, when that high school classmate or college buddy tags you in a questionable photo or writes on your wall. This led to a thoughtful comment from Erik Giberti: [...]
Posted in Facebook, SMUG, Social Media | Also tagged , , , , , , , , , | Leave a comment

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