Tag Archives: Paula Berg

ALI Social Media Summit Discounts

By Lee Aase | Published: April 25, 2008
I will be presenting at the “Social Media Summit: How To Use Blogging, Podcasting & the Latest Web 2.0 Technologies To Engage Your Employees, Reach Your Customers & Build Your Brand,” June 9-12, 2008 in Chicago, IL. My session topic will be: “Integrating New Media With Traditional Media To Multiply Results.” This looks like it [...]
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Tax Time and Weekend SMUG Class Readings

By Lee Aase | Published: April 12, 2008
One of the nice simplifying factors about running a tuition-free online university is that you don’t need to fill out a request for 501(c)(3) status or other federal tax-related forms. With no revenue, the Internal Revenue Service isn’t interested in us. We can focus on our non-profit educational mission. Alas, the IRS has not shown [...]
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Mike Moran, Paula Berg and Viral Marketing

By Lee Aase | Published: April 8, 2008
I’m getting another dose of Mike Moran. Now he’s talking about different types of viral marketing: Content-Based social media marketing. Focuses on the content to be posted and passed around (e.g. Blogger, WordPress.com,YouTube, del.icio.us,digg, StumbleUpon). Does your organization have content that might be passed along? If you think YouTube isn’t for B2B, you’re wrong. YouTube [...]
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