Previewing the Mayo Clinic #ScopeScope

I’m getting a colonoscopy next Tuesday morning, and I hope it will encourage many others to get screened for colorectal cancer too.

Mayo Clinic will be broadcasting the procedure live on Periscope in an interactive event we’re calling the #ScopeScope.

I hope you’ll participate (the links at the bottom of this post give more info and three concrete ways you can help spread the word), but first some background:

  • Colorectal cancer is one of the leading cancer killers, claiming about 50,000 lives per year in the U.S. alone.
  • It’s also among the most preventable or curable cancers with appropriate screening. Finding and removing precancerous polyps keeps them from turning into cancer, and catching cancers earlier improves survival.
  • Colonoscopy is one of several good screening options.
  • Everyone over age 50 should be screened, and if you have a family history or other risk factors it should start earlier. Discuss timing with your doctor.

Why Periscope?

Periscope is a live video streaming mobile application owned by Twitter, and we’ve had a Mayo Clinic channel since June. If you’re not familiar with Periscope, here’s video from a broadcast I did yesterday, describing what we’re doing in the #ScopeScope:

With the Periscope mobile app (available for iOS or Android), you can comment and ask questions, provide feedback and share on other social networks.

You can still watch a Periscope broadcast without the app, but you can’t interact. So you’ll get the best experience if you install it.

Here are a few background links:

Three Concrete Ways You Can Help

  1. Go to the event page we’ve created on Facebook, indicate your attendance, and invite your friends. Especially those you know or suspect are 50 or older.
  2. Share this post on Facebook, Twitter and LinkedIn now, and
  3. Watch for the Tuesday morning announcements on Twitter and Facebook that the #ScopeScope is starting, and share those with your networks, too.

I welcome your ideas for how we can have the most impact through this project. Please leave your comments below, or share them by email through my contact form.




Big Advance: Periscope Video now in Twitter News Feed*

The announcement has a bit of an asterisk because it isn’t across all platforms yet (but that can’t be too far off, right?), but this week’s big news is that videos from Periscope are now being included in the Twitter news feed, at least on iOS devices.

Here’s how it appears when you’re scrolling through your feed on Twitter (to find this one I just did a search using the #Periscope tag):

Periscope in Twitter feed

You’ll note in the lower left of the video there’s a red box that says “LIVE” and also a counter of how many people are currently watching.

The video starts playing as soon as you scroll over it, although there is no sound at first.

It’s much like the experience of automatically scrolling video on Facebook and Twitter.

When you click on the video, it expands to full screen and looks like this:

Periscope video when watching on Twitter

Note that the follower count has moved to the lower right, and at the top is a button that says “Open Periscope to Chat.”

I think this is an important change that will lead to

  • significantly higher exposure for Periscope videos,
  • increased use of the Periscope app, and
  • further integration with Twitter on all platforms.

This current release only allows watching ‘scopes on Twitter; you can’t comment or give hearts. But just as pre-recorded Facebook and Twitter videos have gotten significant traction, so should live streams (or archives of up to 24 hours) from Periscope.

You can interact with Periscope video on Twitter just as you would with any other content, but those comments aren’t integrated back within the Periscope platform. At least for now.

When we were choosing which live-streaming mobile platform to use at Mayo Clinic, one of the main advantages we saw for Periscope was that it’s owned by Twitter, and that new broadcasts can be announced from our Twitter account.

Having Periscope videos show up in iOS Twitter news feeds is a big step.

Next request: It would be GREAT to be able to send Periscope users to a hyperlinked account page (like we have for Twitter or Facebook or YouTube) to make it easier for them to subscribe.

What new features would you like to see on Periscope?


Web Replays Extend Periscope Views

In addition to its being owned by Twitter, one of Periscope’s positives (as compared with rival Meerkat) was that its broadcasts have some enduring quality (24 hours.)

But as a mobile-mainly platform, one of Periscope’s limitations had been that archived broadcasts could only be viewed on the iOS or Android apps, not on the Web.

That just changed yesterday:

So, for example, here’s a broadcast from Kim Garst (shared with me by colleague Tony Hart) on how to promote your Periscope broadcast. You can watch it until about 9 a.m. CDT on Thursday, June 25.

Screen Shot 2015-06-24 at 9.10.54 AM

It will be interesting to see what this does to replay views for Periscope broadcasts, and for the popularity of the platform as compared with Meerkat.

What do you think?