Our presenters for the session on “How to Craft a Powerful, Cost-Effective Social Media Strategy” are Sally Falkow from Expansion Plus and Brian Solis from Future Works PR. This is a standing-room-only session.
I had seen this quote before, but apparently it came from Jay Rosen: “We are the people formerly known as the audience.”
Social Media Marketing is the use of the social tools to interact with people, but it is not about technology. It is sociology. It’s about being able to create content and interact with people.