Tag Archives: PR

RAQ: Would you do a video about why PR and marketing pros need an iPhone?

By Lee Aase | Published: October 9, 2009
At the #mayoragan09 conference earlier this week I participated in a “30 ideas in 30 minutes” panel, which was intended to provide rapid-fire, practical applications and next steps to take for people interested in incorporating social media into their health care work. My first tip (after the obligatory “Get a Flip”), was: Get an iPhone. [...]
Posted in Chancellor RAQs, Conferences, Social Media | Also tagged , , , , , , , | 3 Comments

MHSCN Accomplished

By Lee Aase | Published: July 23, 2009
Yup…that’s how they say the acronym for the Minnesota Health Strategy & Communications Network. I’ve noted before that health care communications organizations seem to have the opposite problem of cardiology clinical trials: while the latter insert extra letters (or pull them from the middle of words in studies’ titles) to create acronyms like HOPE, LIPID, [...]
Posted in Conferences, Health Care, Social Media | Also tagged , , , , , | Leave a comment

PR and Social Media Measurement Award Program

By Lee Aase | Published: July 16, 2009
For those SMUGgles who are working in PR and who have used PR research and measurement extensively in one of your PR campaigns this past year, you might want to consider entering the Jack Felton Golden Ruler Award for Excellence in PR Measurement & Evaluation.  Entries of all types are welcome – including research using [...]
Posted in Social Media | Also tagged , , | Leave a comment

HeSCA Social Media Presentation

By Lee Aase | Published: June 23, 2009
Last Friday I had the opportunity to give a two-part presentation to HeSCA, and its 50th International Conference on Health & Science Communications. The first part was an overview entitled, “Why Social Media are Essential to the Future of Health and Science Communication” and the second was a hands-on workshop on Twitter and 10 steps [...]
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The $4-a-week Online Newsroom (and other MacGyver Tips)

By Lee Aase | Published: May 8, 2009
Here’s the presentation I’m giving this morning at the Ragan Communications Corporate Communicators Conference in Chicago. I’m part of the Social Media track, from 9:45 to 10:45 CDT. The $4 A Month Online Newsroom View more presentations from Lee Aase. I welcome any questions or comments below. And if you want to follow or participate [...]
Posted in Conferences, News Media, Tools | Also tagged , , , | 1 Comment

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